What you want, apart from selling, is to have traffic on your site. Having a blog generates that which you yearn for. Everyone understands the first part, but very few understand the second.
It sounds tempting to think that the only way to generate sales is by committing to direct sales. But managing inventories, generating an email list and making calls to action to acquire leads will only work to a certain extent. If you’re spending all your time trying to turn prospects into loyal customers, you’ll soon be neglecting those reasons why your customers have discovered your business in the first place.
Blogging post is a perfect way to build your audience and generate more traffic and sales for your business. You shouldn’t treat it as an unnecessary luxury. Even writing infrequently helps your business.
What do you mean?
Having more blog entries will drive more traffic to your site, as it improves SEO; it allows you to tell stories that turn a visitor into a customer and increases the chances of each of them participating not only in social networks, but also in traditional media. It is possible to increase the chances of being the subject of a report on a news site, which are usually seen as more credible sources of opinion. And on top of that, have you ever heard of content marketing? For most companies, this means keeping a good blog.
If you need a little inspiration, this post features examples from three small businesses that have three excellent blogs. Stay with us, as we’ll explain how a blog helps your business, looking at examples of stores that have done it.
How a blog can help you in search engines
If your audience is small, you may be tempted not to write on your blog because you will have the feeling that no one will read it anyway. Don’t give up. Not having a blog is one way to make sure that small audience will stay.
Write on your blog even if you feel like you’re not breaking new ground, as this is a good method to support your SEO tactics. This is especially true if you believe content that people want to link to and/or share.
Why help? For the following reasons.
First, blogs translate into more pages for your site. More pages mean more internal links pointing to your home page.
Internal links are good, but links from other sites are much better. When an article of yours is shared on social networks and linked to those of other sites, then your page ranking really improves. It’s easy to generate interesting content links to your product pages, and the links can generate new traffic to your site due to the content you create, because the better it is, the more search engines will segment it on its first page.
Maintaining a blog with regular content also signals that your site is being updated. Search engines track these changes. Each new page is a sign that your site is active. Google appreciates this by increasing your site’s ranking.
Blogging also gives you the opportunity to create content around the keywords that are your target. Any product page that links to a blog entry will also benefit. It’s not just the fact that someone looking for a topic will have a better chance of getting to your site. It will also give you the opportunity to create strong internal links that will link to your product pages.
For example, no one in your industry wanted to reveal how much a pool would cost you, not even approximately. Sheridan told his visitors what they could expect in costs, depending on the specifications they wanted. It was complicated, but it’s exactly what people are looking for. Very soon the blog had post #1 for all the searches related to fiber pools and their costs.
Through its blog, Sheridan has established itself as one of the best sources of information about fiberglass pools. It may be a small pond, but it’s a big fish there.
Blogs are a marketing platform to tell a story
The best reason to have a blog, of course, is so you can build an audience of regular buyers.
Facebook tweets and updates usually go as far as you want and are only necessary when you have something to say. Sometimes it is necessary to use other social networks such as Pinterest for certain products and specific promotions. While video may be the best way to tell a story, it may generate a workload that may not be convenient for you right now.
Just look at how a blog is constituted. There is a headline, to lead readers to the topic they are going to find. If you have the space to tell a story, it can include a lot of interesting visual effects. Whatever it is, Twitter always fits into a blog; and sending videos there as well. It’s a great way to tell a story.
You want to be able to tell a story. Talk about great technical specifications of your product or reach people who respond emotionally to your stories.
If you own a business and have an online store, chances are there’s an interesting story about how you started. Maybe it started as a hobby or to meet the needs of your community only, or inspiration came to you after a trip.
In addition to telling your story, offer your products. Consider yourself an expert on your products, describe them as you would like them to be described to you, where they are from and what makes them special. Talk about how special they will make someone feel and your product will surely sell.
So the blog will be an excellent way to get your audience’s attention to your stories and products.
Take a look, for example, at Helm Boots’ blog. See how he tells the story of his brand and how he also offers a lot of pictures of his wonderful boots.